Tiara at Pitney Bowes checks 8 sources in a specific order. A Fortune 50 client only cares if the business is active. A credit union wants BBB and credit scores. They're all right - for their context.
"Everybody's just doing their own damn thing. It is in their head. It's just a decision that occurs in their mind." Bill Phelan
Building a custom model for each customer meant custom engineering. 30 customers, 30 builds. That doesn't scale. You'd need to reconfigure the product for every different way an analyst thinks.
"Does that mean we got to reconfigure product 30 different ways to satisfy 30 different crazy ways analysts think?" Bill Phelan